Transforming Greyfields into Dynamic Destinations

These underutilized commercial centers come in all shapes and sizes. Some are simply outdated while others have been converted to non-traditional retail uses or remain vacant. Fortunately, greyfields offer an opportunity for a municipality to rethink and repurpose these areas to become strong financial assets and centers of their community. Adaptive reuse and redevelopment of struggling properties is not a new concept, but as properties age and demand for brick-and-mortar retail stores declines it becomes more important to consider these options. Introducing a mixture of uses and experience-based retail in greyfields, and incorporating green infrastructure and renewable energy, can begin to revitalize these centers.