Language of Conservation

The purpose of this guide is to help communities utilize the right RFP language that will allow experts to respond with their best recommendations for managing flood and stormwater hazards. Changing the way in which we request services (such as designs, studies or plans) may increase the quality and variety of the resulting proposals in favor of those that use nature-based or other innovative solutions that increase resiliency and provide additional public benefits.

This memo, prepared by pollsters for The Nature Conservancy, provides language and messaging recommendations for communicating conservation.

In brief, WeConservePA uses the word conservation to mean the act of caring for and wisely using land to ensure that the land’s natural resources can continue to benefit people and wildlife over time, and, where the land is degraded, restoring its capacity to deliver these benefits. (print version of WeConservePA guide, 1 p.)