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Strategic Communications Plan Template

The purpose of a strategic communications plan is to integrate all the orga-nization’s programs, public education, and advocacy efforts. By planning a long-term strategy for your efforts, you will be positioned to be more proac-tive and strategic, rather than consistently reacting to the existing environ-ment. The strategic plan will help you deploy resources more effectively and strategically by highlighting synergies and shared opportunities in your various programs and work areas.