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Communicating with New Audiences

The COVID-19 pandemic brought thousands of new visitors to public lands. Many of these visitors have little prior experience with outdoor recreation. Connecting with these visitors is crucial both to growing our conservation audience and to minimize damage to parks and preserves. This session will give you practical communication tips, tools, and strategies to connect with new audiences. The session will explore multiple communications tools including website content, interpretive signs, social media, videos, and graphic design. Learn how to make all your content simpler to understand, easier to access, and more inclusive for diverse audiences.