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A Pragmatic Approach to Social Media

Every organization needs to have social media incorporated in its communications, but how can we maximize efficiency and output? Very few organizations can spare exorbitant amounts of time for social media, so how do we make the most of the time we’ve got? In this short online workshop, participants will explore: how to select and curate the right platforms and audience for their organization; how to hone in on the strongest and most efficient messaging and content creation strategies; how to effectively manage time with social media; and how to take advantage of free online options that make social media communications easier to manage. Near the end of the workshop, time will be set aside to pragmatically and quickly create a useful piece of content for an upcoming event, as well as Q&A/discussion so the group has a chance to address authentic and relevant inquiries.