Improve your storytelling and fundraising and increase board and staff engagement by shifting your lens from projects and tasks, to outcomes and results. Gail will share the Objectives and Key Results (OKR) process for converting your strategic plan into a results-oriented and iterative work plan for your team. Gail and her team at Wissahickon Trails have tested and revised this strategic implementation process so that it clearly aligns on-the-ground work with strategy, improves cross-departmental communications, and focuses all levels of the organization on measuring results towards the achievement of shared goals and objectives. This process will make it easier to tell the story of your organization’s impacts and improve your communications and fundraising.