Considering rebranding? Representatives from Northcentral Pennsylvania Conservancy, WeConservePA, and other organizations in different phases of the rebranding process will bring their perspective based on their organizational experience. Each phase, from RFP, selection, working with consultants & designers, and roll-out and results will be discussed. Target audience: organizations currently considering rebranding, and those currently engaged in the process looking for guidance on what to expect and possible pitfalls to avoid.