Since its inception in 2011, the James C. Finley Center for Private Forests at Penn State has conducted applied research and education programs to understand privately-owned forests and engage with forest landowners of the state. With the most recent forest landowner survey, we have new insights into landowner values, attitudes, and behaviors, as well as understanding of their plans for the future of their land. This presentation will cover some highlights of the survey along with research on goals for the future and opportunities for the land conservation community to support shared values of protecting forestland for future generations.