Forest management can enhance ecosystem services and protect species diversity by enhancing habitat for wildlife. The number of birds in the United States and Canada has fallen by 29% since 1970 because of growing environmental pressures. Since most (70%) forests in Pennsylvania are privately owned, managing forests requires public and landowner participation and a better understanding of agency leaders. The social value of bird conservation was explored using a statewide web survey that collected panel responses from 690 randomly selected persons in Pennsylvania. The survey contained Likert scales and a choice experiment with 8 programs. Data were analyzed using mixed logistic regression and descriptive statistics. Findings indicate a wide variation in people’s knowledge and positive attitudes towards birds. Early analysis suggests that habitat improvement programs generate a positive WTP indicating that public investment in bird conservation on private lands is a legitimate strategy for enhancing public welfare.
