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The Transformation From Water Trail Manager to Managing, Marketing, and Maintaining

French Creek Valley Conservancy hadn’t put much focus on French Creek as a water trail. Executive Director Brenda Costa attended a PEC Water Trail Managers meeting in 2019 and was inspired to do better. FCVC began a focused effort on managing and marketing the French Creek Water Trail. FCVC secured a number of grants to cover reprinting of water trail maps that are available to the public for free, and revamped our website to highlight French Creek as a water trail, including an interactive story map of launch locations. We also utilized grant funds to install educational panels at five launches highlighting sub basins in the watershed (an education goal of ours) and the unique biodiversity of French Creek.